Necessity is the Mother of Invention – Why I can’t wait for the next Google Update!

Why SEO needs a tsunami, earthquake or flood to shake things up a bit

Just a thought – Does SEO need a panda update every so often to spark new ideas?

One of the problems working in the SEO industry is that a lot of ideas get regurgitated every few months, which makes it extremely difficult to find that one article or blog post that has any value.

Don’t get me wrong there is a lot of good stuff out there but once you’ve read one post about the dangers of over-optimised anchor text, you’ve read them all.

That’s why I’m in full anticipation of the next Panda update, as at least it will spark new ideas. In fact, I’m actually waiting for the day that Google decides to: devalue links, completely ignore meta-data or just shifts to a complete social media algorithm to rank websites.

Whether any of the catastrophes above will happen is highly unlikely, but you get the idea.

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