I was asked the other day about blog comments and the difficulties in writing something genuine that adds to the conversion. So, I thought I’d compile a list of comments as examples of good, bad and downright ugly blog comments.
And I thought the best way to do this would be to write this article and then actually post comments on this post (see below) along with an evaluation of each. But first, I need to write something to comment on.
So here are a few tips on how to find blogs and how to comment on them in the most authentic way:
The Pub Conversation Approach – Only post a comment if you feel you have something to add. Basically if these people were talking in a pub would you feel confident joining in on the conversion? Often this is easier said than done when you are working on a client site and you’re not an expert on the industry, nevertheless it is a good rule of thumb.
Google Search Commands – There are loads of different Google search commands you can use to find relevant blog comments, such as inurl:blog, inurl:keyword or combinations of each.
Check the Metrics – I use a social analytics as well as a Google+ extension, if a post has lots of shares then I know it is a good page to add a comment on.
Read the Blog – Don’t just post “great post”, instead read the blog and find a section you have an opinion on then post your opinion referencing what you have read.
Read other Comments – Read what others have posted to see if there is an overall theme, only then you can add something new to the conversation. You don’t want to post something that has already been said, you want to add something new.
Write a Comment that adds Something to the Conversation – Telling the writer how good their post is can sometimes be genuine but you also want to question the author, ask them to elaborate or in some cases disagree with what they have said.