Beware of who you email when it comes to guest blogging
For sometime now I have been trying to guest blog as a means of not only gaining links but increasing brand awareness with relevant audiences. However, I have recently been a victim of bad practices at the hands of a “summer intern” and been faced with the very same types of links that I have been in the process of removing for clients that have suffered from the Google Penguin update.
Although the problem has now been resolved (I have managed to get all of the links removed) I have learnt a valuable lesson about guest blogging. See below for my thoughts:
I’ve been thinking about content lately, I’ve been writing some guest posts and wrote a few pieces in order to attract readers/followers on Twitter for some clients.
And I’m starting to see how valuable, content can be and that when done right it can attract a lot of readers and can even gain natural rankings within Google. It is also good for attracting “trackback links”, which might not necessarily be the best type of links in the world (and are reciprocal) but nevertheless are extremely relevant.
Something I have realised is that great content takes more than 90 minutes to write, so put your stop watches away. If you want to write an amazing blog then you have to dedicate as much times as is needed in order to get it right. I recently spent about 3 hours writing just one blog post (for IT Rentals) and I think this post took just as much time.
So with content in mind here are some of the articles that have recently caught my eye.
I’ve been working on some guest blogging opportunities this weekend, so that’s why I haven’t written a blog. But I may put up my SEO Infographics post for the week, as I know it’s been a few weeks since I’ve done one.
Next week, business as usual and I’ll be back on the blog and on Twitter.