OK, so you’ve done all of the SEO on your site (fixed meta data, url structure and content) and you’ve acquired the right type of links (industry hub links, blog comments, guest blogs, directory links, local links). Then you notice your rankings are slowly improving until that one day your are number one for a particular search term.
At this point most of us would be jumping for joy – happy in the knowledge that you’ve employed the right strategy for your site. However, despite all of your success people aren’t clicking onto your site.
Well, what went wrong? And what can you do to fix it? The answer lies in click through optimisation, not to be confused with conversation rate optimisation.